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Campaigns and content planning
Plan a release campaign around a project: priorities, release dates, DSP checklists, shoots, content tied to exact versions, creators, partners, budget and reports.
Available on Artist · Studio · Label
- Campaigns and content operations: Artist, Studio, Label
- Partner and distributor workflows: Label
This guide is for label marketing and artist teams. A campaign belongs to a project. Every song in the project joins it.
Start a campaign
- Open the project. In the Campaigns section, choose New campaign.
- Fill in the details and choose Create campaign.
Inside a campaign
The campaign has sections along the top:
- Overview: priority songs, what's ready, approvals waiting, next actions and what's releasing.
- Content: content items tied to exact audio versions and snippets, with numbered edits and approvals.
- Calendar: dates for posts, shoots, releases and meetings.
- Releases & DSP: releases in order, DSP checklists and pitch.
- Shoots, Creators, Media: planning shoots, briefing creators and keeping media in one place.
- Markets & partners: share the campaign with partners and distributors for their markets.
- Meetings & actions, Budget & KPIs, Library, Brief & visual bible, References, Learnings.
- Reports: Campaign plan, Weekly report and Post-campaign report to print, or Export (CSV).
Today lists approvals, posts, shoots and deadlines across all your campaigns.
Working with partners
Partners and distributors you add under Markets & partners see Campaigns labels have shared with you, for your markets when they sign in, with the approved audio, files, briefs and budget you shared. Partner workflows depend on your plan.
Common problems
- "This section isn't available to you." Your role doesn't include it. Ask a campaign manager.
- "Not in a campaign yet". Start a campaign from the project page.
- Posting to social media. VYNLT doesn't post for you. Download content and post it yourself.